Startups are from Mars, Agencies are from Venus
Why startups are rarely using ad agencies and build their in-house marketing teams instead? The issue with agencies is that they are slower than in-house teams, and they execute but don't take ownership of the results. Balticbest talked to several startup marketers and agency leaders from Estonia, Croatia, Latvia, Georgia, and Lithuania about this challenge.
Rainforest products from Suriname have huge market potential
Balticbest welcomes Suriname, which is the smallest country in South America, a former Dutch colony, and considered a culturally Caribbean country. Suriname is the only sovereign nation outside of Europe where Dutch is the official and prevailing language of government, business, media, and education.
Balticbest is a creative competition for small countries
Balticbest advertising competition is open to all agencies from countries with a population below 5 million, including Estonia, Latvia, Lithuania, Georgia, Croatia, Slovenia, Mauritius, Botswana, and many others.
The Best of Latvian Advertising in 2021
The 15th Creative Excellence Festival ADWARDS Awards in Riga, Latvia received 253 works, most of them in the category “Printing Art and Design”, and a total of 15 gold prizes were awarded in 28 categories.
Too big success in Cannes Lions raises unexpected issues in Latvian advertising competition
The success of Publicis Latvia in Cannes has raised some interesting and unexpected issues in Riga. For those who have not noticed: The Grand Prix for Good in Cannes was awarded to ‘#StillSpeakingUp DeepTruth’, Propuesta Cívica + Reporters Sans Frontieres, Publicis Mexico / Publicis Latvia, Riga; a first Grand Prix for Latvia.
In Georgia, young people desire to work in advertising
Eka has been in advertising for more than 15 years. Her first job was in advertising, she has been in account, planning, and creative departments. JWT Metro is her fourth agency and she has worked there for 10 years as a creative director.
I found the future agency model in Zagreb
BalticBest producer Hando Sinisalu travels to small (BalticBest) countries this summer and meets interesting people and visits innovative businesses. The first travel report is from Croatia.
Mauritius joins the BalticBest. Interview with Vincent Montocchio
We are delighted to welcome a new jury member of BalticBest from Mauritius - Vincent Montocchio, who is the Managing Director of Circus Advertising & Chief Creative Officer of PUBLICIS GROUPE AFRICA.
Publicis Latvia wins the first Cannes Lions Grand Prix for Latvia
It was a special year for Cannes Lions this time, with the awards honouring work from 2020 and 2021 after last year’s event was cancelled. Best Marketing analyzed how small (Balticbest) countries (population under 5 Million) were doing at Cannes Lions this year.
Special category for the micro countries at BalticBest
We encourage agencies from micro- countries (with a population under 1 million) to compete at Balticbest 2021. We rarely see work from really small countries in international advertising competitions, mainly because of cost and unequal competition with the giants (such as the USA or China). It's time to lift such barriers!
Redberry from Georgia shined at White Square Festival in Minsk
921 entries from 25 countries competed this year at White Square Festival in Minsk, Belarus.
Balticbest 2021 takes place online in the format of a live show
All shortlisted works will be reviewed live by the jury and the winners will be announced right before the end of each session.