Meet the jury member Magnus Lužkov: entrepreneurs who can see agencies as the creative department of their company will definitely win
Magnus Lužkov, the head of the Optimist agency and a member of the jury of this year's BalticBest, said that the importance of participating in the competitions has even increased, as the talent hunting has become more aggressive. In addition, he said that older brands need to do more to stay competitive today and that Optimist agency has the only full-time specialist working on Metaverse projects in Estonia.