The BalticBest 2022 shortlist and program have been announced
The grande finale of the BalticBest 2022 global advertising competition for small countries will take place already on August 24, when the international jury will evaluate the works live. Check out, which works made it to the shortlist this year.
Everybody knows me as the girl from a sex toy company
Interview with BalticBest 2022 jury member Gerður Huld Arinbjarnardóttir, who is the Founder/CEO at Blush (Iceland).
Advertising agency NORD DDB transforms into MAGIC and establishes the B40 partner agencies group
Latvia's largest advertising agency NORD DDB, founded in 1995, changed its name to MAGIC. Expanding several strategic development directions, the B40 group of integrated communication partner agencies has also been established. In addition to the creative agency MAGIC, it also includes the design studio KID, the brand consulting agency WIT, the content studio PLAY and the digital solutions agency Element.
The deadline for submitting works to BalticBest has been extended to 12 August
The global advertising competition BalticBest 2022 for small countries will take place on August 24. In order for everyone to be able to submit their work to the competition, the deadline for submitting works has been extended to 12 August.
Meet the jury member Gareth Pretorius: everybody is creative in Mauritius
Interview with Balticbest jury member Gareth Pretorius, Creative Director of Circus Advertising (Mauritius).
Big Ideas from Small Countries: Sacha Cosmetics from Trinidad & Tobago
The mission of Sacha Cosmetics was to develop a line of makeup that all Caribbean women could wear and genuinely look better versions of themselves. The problem that Sacha solved: all make-up products in the market were aimed at fair-skinned women and did not make dark-skinned women more beautiful. Read the case study of David and Goliath from Trinidad who makes black woman look pretty.
Meet the jury member Anna Celmina: My favorite clients are the hidden gems: amazing products that don’t know they are great yet
Interview with the Balticbest jury member: Anna Celmina, Head of Strategy at Nord DDB Riga.
Meet the jury member Giorgi Avaliani: Countries are represented by brands more than anything
Interview with Balticbest jury member Giorgi Avaliani (Holy Motors, Georgia).
Estonia’s top agency Optimist expands to Kolkata and Berlin
Interview with Anti Jürgenstein, Partner at Optimist Group.
Meet the jury member Irina Piiskoppel: performance marketing has a very short-term impact
Irina Piiskoppel, who is the head of digital at the Estonian creative agency Tank said that only data-driven and sales-oriented communication will not get one very far. The image of the brand and its building and maintenance is important.
Gerety reveals the 2022 shortlist and "Agency of the Year" by country
The Gerety Awards, the only creative prize to reward advertising campaigns that resonate most with a female audience, reveals the global shortlist along with the agency and production company of the year by country titles.
Jorg Riommi is Inducted as the newest member of the Golden Drum Hall of Fame
It is our great honour and pleasure to welcome Jorg Riommi, Chief Creative Officer, Publicis Groupe Central and Eastern Europe as the newest member of the Golden Drum Hall of Fame, a selected group of visionaries and dreamers who have fought courageously and passionately for the progress of the creative industry.