The live broadcast of the international advertising competition BalticBest 2022 will take place already today, i.e. on August 24. Watch the live broadcast starting at 10:00 am (Tallinn, Estonia time).

The grande finale of the BalticBest 2022 global advertising competition for small countries will take place already on August 24, when the international jury will evaluate the works live. Check out, which works made it to the shortlist this year.

This year, the BalticBest competition received 187 works from eight countries - Mauritius, Jamaica, Namibia, Croatia, Georgia, Lithuania, Latvia and Estonia.

Latvia's largest advertising agency NORD DDB, founded in 1995, changed its name to MAGIC. Expanding several strategic development directions, the B40 group of integrated communication partner agencies has also been established. In addition to the creative agency MAGIC, it also includes the design studio KID, the brand consulting agency WIT, the content studio PLAY and the digital solutions agency Element.

The global advertising competition BalticBest 2022 for small countries will take place on August 24. In order for everyone to be able to submit their work to the competition, the deadline for submitting works has been extended to 12 August.

Interview with Balticbest jury member Gareth Pretorius, Creative Director of Circus Advertising (Mauritius).

The mission of Sacha Cosmetics was to develop a line of makeup that all Caribbean women could wear and genuinely look better versions of themselves. The problem that Sacha solved: all make-up products in the market were aimed at fair-skinned women and did not make dark-skinned women more beautiful. Read the case study of David and Goliath from Trinidad who makes black woman look pretty.

Interview with the Balticbest jury member: Anna Celmina, Head of Strategy at Nord DDB Riga.