Estonia’s top agency Optimist expands to Kolkata and Berlin
Interview with Anti Jürgenstein, Partner at Optimist Group.
UPDATED! Meet the jury members of Baltic Best 2022
The annual marketing and advertising competition BalticBest will take place on 24th of August in an online format. We are delighted to introduce you the jury members.
Meet the jury member Irina Piiskoppel: performance marketing has a very short-term impact
Irina Piiskoppel, who is the head of digital at the Estonian creative agency Tank said that only data-driven and sales-oriented communication will not get one very far. The image of the brand and its building and maintenance is important.
Gerety reveals the 2022 shortlist and "Agency of the Year" by country
The Gerety Awards, the only creative prize to reward advertising campaigns that resonate most with a female audience, reveals the global shortlist along with the agency and production company of the year by country titles.
Jorg Riommi is Inducted as the newest member of the Golden Drum Hall of Fame
It is our great honour and pleasure to welcome Jorg Riommi, Chief Creative Officer, Publicis Groupe Central and Eastern Europe as the newest member of the Golden Drum Hall of Fame, a selected group of visionaries and dreamers who have fought courageously and passionately for the progress of the creative industry.
Meet the jury member Rolands Puhovs: silence is expensive
Baltic Best Head of Programme Hando Sinisalu interviewed Rolands Puhovs, who is the Managing Director of Latvian branding agency White Label and a jury member of this year's Baltic Best competition.
Meet the jury member Magnus Lužkov: entrepreneurs who can see agencies as the creative department of their company will definitely win
Magnus Lužkov, the head of the Optimist agency and a member of the jury of this year's BalticBest, said that the importance of participating in the competitions has even increased, as the talent hunting has become more aggressive. In addition, he said that older brands need to do more to stay competitive today and that Optimist agency has the only full-time specialist working on Metaverse projects in Estonia.
Case study: Digital Citylights equipped with AI-based software and build-in cameras fighting the dramatic rise in mental health issues
Anxiety Meter can measure passers-by's anxiety with their permission. One-third of passers-by interacted with the ad 817 % longer than the DOOH average. The ones with the highest level of stress received a free preventive check-up.
Meet the jury member Mark Tungate: COVID proved that the award shows have a right to exist
Mark Tungate is a British journalist and author based in Paris, he is also the Editorial Director of the Epica Awards.
Meet the jury member Rimantas Stanevicius: advertising agencies and influencers are not the best friends
Interview with the Lithuanian advertising legend Rimantas Stanevicius, who is one of the jury members of BalticBest 2022.
The Gerety Awards final deadline for entries is May 13
The Gerety Awards have a final deadline for entries until Friday, May 13, 2022. The shortlist will be announced mid June followed by jury insight panels.
The 28th Golden Drum Competition 2022 is open for entries
The Golden Drum entry system is officially open for submissions. Advertisers, agencies, and other marketing communications professionals can enter their work until 5 August 2022. Additionally, the festival introduces the Super Early Bird rate and extends the Quantity and Covid-19 Group discounts.