Best Marketing • 31 August 2018

BalticBest 2018 winners. Grand Prix Awards to Estonia and Croatia

The winners of Balticbest Awards were announced at Balticbest Gala on August 31 in Tallinn Film Museum, Estonia.

Photo credit: Photo:Marko Mumm

This year jury decided to give out 2 Grand prix’s, one to Tank agency from Estonia for the Enterprise Estonia’s campaign „Work in Estonia“, the other to Imago Ogilvy from Croatia for the Jana Water’s campaign „Feather is mightier than the sword“.

Work In Estonia web hiring campaign used puzzle-based banners and a landing page to engage and filter the best candidates from Europe’s IT industry.

Agency: Tank

Client: EAS / workinestonia

Art director :Jaan Rohtla

Creative directors: Joel Volkov, Sergei Balabonin

Project lead: Veronika Pekurina

Copywriter: Marko Mörö Matvei

Jana is positioned as 'Water as pure as love' and it based all its communication around love. This year’s Jana edition is strongly connected with the most famous love story in Croatia - the one about two storks Malena and Klepetan. Klepetan flies to Africa every year and the huge problem is that more than 2.000.000 migratory birds are killed over Lebanon every year. Jana started a strong PR campaign by addressing the President of Lebanon with the aim to change the law and stop bird-killing so this love story can continue for many years to come.

Agency: Imago Ogilvy

Client: Jamnica

Creative team: Darko Bosnar, Igor Mladinovic, Ivana Mlinaric, Srecka Gmaz, Damir Cimpresak

BALTICBEST 2018 GOLDS:

Design

Godspeed Branding

Lithuanian Culture Institute

Gastronomy Book: How the Future King of England Ate Peacock in Vilnius

Direct

Imago Ogilvy

Jamnica

Feather is mightier than the sword

Case film:

Direct

Tank

EAS

Work in Estonia

Case film:

PR

Imago Ogilvy

Jamnica

Feather is mightier than the sword

Case film:

Online Advertising

Tank

EAS

Work in Estonia

Social Media

Redberry

Georgian Water and Power

Thirsty Tags

Case film:

https://vimeo.com/266689820

BALTICBEST 2018 SILVERS:

Design

&andstudio

SMK University of Applied Social Sciences

Visual identity for the University of Applied Social Sciences

Case film

TV/Film

Optimist Creative

Coop pank

Stuck?

Ad

Integrated

Not Perfect | Y&R Riga

Tele2

ZZ Tours

Case film

Media

Redberry

Georgian Water and Power

Thirsty Tags

Case film

PR

Redberry

Georgian Water and Power

Thirsty Tags

Case film

Branded Content & Entertainment

Not Perfect | Y&R Riga

Tele2

Latvian Alphabet

Case film

See all winners: http://defol.io/balticbest/2018/finalists

The Balticbest 2018 award competition received 208 entries. The competition was open for entries from small European countries (population less than 5 million).

This year agencies, production houses and companies from Croatia, Malta, Estonia, Georgia, Ireland, Latvia and Lithuania participated.

Balticbest 2018 international jury:

• PIA AF HÄLLSTRÖM, Creative Director, Partner at Wörks (Finland)

• DAMIR CIGLAR, Founder at Imago Ogilvy (Croatia)

• PETRA KRULC, Executive Creative Director, Grey Ljubljana, (Slovenia)

• JESPER BANGE, Founding Partner at Bond (Finland)

• MANTAS VELYKIS, Creative Director at McCann Vilnius (Lithuania)

• GIORGI AVALIANI, Creative Director, Leavingstone (Georgia)

• HELENE VETIK, Co-founder / Creative Partner at Hmmm Creative Studio (Estonia)

• ASTA MARGEVICIENE, Head of Sales and Marketing Support Division of Baltic Banking Private Customers Competence Centre at Swedbank (Lithuania)

• ROLANDS PUHOVS, Managing Director at Not Perfect | Y&R (Latvia)

The International Festival of Creativity Balticbest takes place for the 5th time. In previous year, when the competition was open only for Baltic agencies, 186 entries were submitted.

All Balticbest 2018 golds and Grand prix's will be sent to Eurobest and EPICA free of charge by Best Marketing, the organizer of the event.

The main sponsor of Balticbest 2018 was Eesti Meedia.

Winners of previous Balticbest competitons:

Balticbest 2017 winners

Balticbest 2016 winners

Balticbest 2015 winners

Balticbest 2014 winners

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